![]() There will also be the occasional standalone product like The Walking Dead, but the intention is to typically make Universes Beyond as available as any other Magic product. We may occasionally do associated Secret Lair products related to the main release, like the Secret Lair Godzilla lands when Ikoria: Lair of Behemoths came out. “The Warhammer 40,000 Commander decks, for example, will be available everywhere we currently sell Commander decks, as will The Lord of the Rings product. “Universes Beyond products will generally be sold in all Magic channels - these will not be strictly Secret Lair products,” Wizards said, referring to online direct sales, online retail, and brick-and-mortar retail stores. But this new product line will not merely be a set of alternate-art cards available online. The Commander deck retailed for US100 before shipping, and even in conservative estimates, each of the Secret Lair double-sided foils should fetch US10-15 each. Universes Beyond items will be branded with the same holofoil stamp that appeared on The Walking Dead crossover that appeared in a Secret Lair print-on-demand offering in 2020, according to Wizards. “Universes Beyond came about thanks to a simple thought,” Wizards said in the blog post, “if we can expand our story beyond the game system to things like comics, novels, and other games, then surely we can expand the game system to let players explore worlds outside of the worlds of Magic.” ![]() In a blog post published later on Thursday, Wizards provided more detail on what that new product line will look like. Called Universes Beyond, this new line of products will include other licensed properties, including Warhammer 40,000 and J.R.R. I'm surprised they're going the Planeswalker symbol route, instead of a new set symbol on the cards, but I suppose this is lower effort for them and this is also a test run so future SL precons might do things differently.During an investor call on Thursday, Wizards of the Coast parent company Hasbro announced a new initiative for Magic: The Gathering.Some interesting choices in there, like Niv-Mizzet Parun. Half the deck being foil is interesting. ![]() Why did WotC back off from those? Kaldheim, Commander Legends, and Zendikar were all really quite good for $20 decks, I think those were a much better value than most of the $40 decks, and they were also a much better option for new players too. The $20 EDH precons seem further and further away. The $40 decks are often underwhelming in terms of reprints, and having a more expensive $100 avenue for reprints instead might further discourage reprinting bigger ($10+) cards in normal precons. It creates an additional excuse to not reprint good, needed cards in the $40 decks. This COULD be a good thing going forward, as it's yet another avenue for reprints, but I have conerns:.If this does well expect this to become a regular thing. This is clearly an experiment by WotC to test the waters.This has better reprints than the typical $40 EDH precon. ![]()
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